Why High Point Market Matters – And Why It Benefits You When Your Designer Attends
3 minute read
Ever wondered what your interior designer meant by “going to market?”
You may have heard your interior designer mention “going to market” and wondered what exactly that means. No, it’s not the local farmers market—it’s something much bigger.
Market refers to the largest furniture trade show in the world, held each spring and fall in the small town of High Point, North Carolina. It’s where the interior design industry comes together to:
Discover exciting, new must-have products
Spot emerging, designer-exclusive interior trends, and
Build relationships with the best in the business
Twice a year, designers, furniture makers, and tastemakers from around the globe gather at High Point Market, which spans more than 11 million square feet and features thousands of vendors.
But beyond the sheer size, why do designers attend—and more importantly, how does it benefit you as a client?
High Point Market: Where Designers Push Creative Boundaries & Build Lasting Industry Relationships
This is why we’ll be booking our ticket to the market every year —
To Discover the Latest Products & Trends
High Point is where the newest collections and innovations are introduced. Designers attend to see, touch, and experience everything from furniture and lighting to textiles and accessories—well before they hit mainstream retailers.
To Source Exclusive, One-of-a-Kind & Custom Pieces
Many vendors are trade-only, giving designers access to unique products and custom capabilities not available to the public.
If you’re into those one-of-a-kind pieces and value true art, this is for you. You won’t find these at Home Goods or Target.
To Deepen Our Expertise with Relevant Education
High Point isn’t just about product previews—it’s also packed with seminars, panels, and CEU-accredited learning opportunities. Designers stay on top of sustainability practices, material innovations, and evolving industry standards.
To Build Relationships with Vendors & Makers
Face-to-face interactions with vendors allow designers to develop relationships that lead to better service, priority support, and opportunities for customization—all of which directly benefit your project.
Our vendor relationships help deliver really special projects and unique spaces. Have you checkout out our latest projects yet? (emoji eye + link to portfolio page)
"Sure, you're up on all the latest design trends, have insider access to top-tier products, and a direct line to your go-to quartz supplier… but how does any of that actually benefit me?”
The learnings & connections made at market influence how we deliver a seamless, elevated experience for clients —
Customization That Reflects Your Lifestyle — With access to a wide range of finish, fabric, and size options, designers can tailor furnishings specifically for your home’s needs and your personal style.
Better Value & Quality — Designers understand the construction, materials, and craftsmanship behind the products they source, helping you make informed decisions and invest in pieces that offer lasting value.
Problem Solving with Confidence — When delays or challenges arise, designers who’ve built strong vendor relationships can resolve issues quickly and efficiently, keeping your project on track.
“Knowing a guy” for everything is actually extremely helpful in bringing dream spaces to life.
When your designer goes to High Point Market, they’re not just shopping—they’re investing in your home.
This is where we source beyond the catalog, curate with intention, and return inspired to create spaces that are both beautiful and deeply personal.
High Point is where I reconnect with the heart of design. Every showroom tells a story, and I return home ready to help you tell yours. Whether we’re furnishing a new build, remodeling a single room, or designing a whole home, Market plays a key role in shaping a space that’s thoughtfully sourced and uniquely yours.
Curious about what I found at the most recent market?
Follow along on Instagram or get in touch to schedule a design consultation—I’d love to show you what’s new.